Don’t think retirement, think loosening your schedule
October 6, 2015
Most now see their ‘working lives’ continuing way past 65. It is about living a dynamic life and being connected. This stage is purely another chapter or phase that will be different – new projects, qualifications, directions and locations.
“Retirement? I don’t even know what that means!”
“I can’t imagine what you would do when you retire. My work is my hobby. Having more leisure time is not an aspirational goal for me.”
“I like my work and I hope I can keep working for some time. My Brain will last longer than my knees”
Globally there was much discussion on what would happen to the workforce when the first of the Baby Boomers or ‘those of a certain age’ reached the official retirement age of 65.
One hypothesis was that there would be a severe labour shortage due to a large number of baby boomers retiring as their parents did, leaving a smaller number of the younger generation unable to fill those jobs.
However, research has shown that 80% of boomers surveyed plan to work well into their 70s. Boomers, who have always identified themselves more with work and career than previous generations, dislike the concept and language of ‘retirement’ and will explore alternatives such as second careers or cutting back on hours.
The ‘older’ aged labour force is likely to have risen to about 600,000, whereas numbers in other age groups will increase fairly modestly, if at all.
1 in 4 of our workforce will be aged 55+.
Moxie Market is very interested in this shift in the workforce demographic and the impact women in this group have on advertisers, employers, health services and more. Collectively we are a market to be reckoned with.