Statistics show that social media usage among women, and men, of a certain age (read Boomers and older) is climbing rapidly. Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites. Yet there is adisconnect between the rising usage of social media networks and other tools for personal use and use of those same tools for business.
Baby Boomers, strong in number and loud of voice, are in decision making positions. We are doing much of the hiring, firing and evaluating in businesses and organizations. And somehow, many of us are not making the leap to business usage of social media–yet. In spite of mounting evidence of the efficacy of using social media tools, including social networks, video sharing, blogging and texting, to:
Increase qualified leads for goods and services
Improve search engine rankings
Provide customer service
Build relationships with customers, prospects and media
Increase traffic and exposure
Develop loyal fans
The term Baby Boomer typically describes men and women born between 1943 and 1962. Some of us, laughingly prefer to refer to ourselves as being “of a certain age” and we see ourselves as still youthful (still), vibrant and powerful–no matter how we are perceived by everyone else. We are the generation that came up with the Vietnam War, with television, what we now call “snail mail”, the Civil Rights movement, the liberated youth culture, radio and advertising that pushed commercial messages at us in every medium.
Predictions are for increased us of social media in business. Some expect social media will replace traditional media in the next three to five years. Those of us of a certain age will continue to experiment with social media and social networking in our private lives and, because we want to stay relevant, we will pay attention to how the use of social in business is evolving. We’ll get there.
Source: Allen Mireles President, Allen Mireles Marketing